When starting your own home-based sewing business, it seems that the most difficult part is getting your products and services known and out to the public. You will need to take the marketing of your sewing business into your own hands and learn how to promote it effectively.
Learning how to promote and market a sewing business is absolutely the most challenging aspect of anyone who is starting any type of home business. When you are just starting out, no one knows about your service and products. Your advertising team may only consist of you and a friend or maybe, your spouse. To succeed, it’s crucial to develop a marketing strategy that will help to get your wares and services out to the public so that you can start making money. But what can you do?
First off, you will need to do plenty of research. You need to find out what is already available in your local market and you have to determine who you are going to be selling to. If your local Wal-Mart already has an item that you plan on selling and they sell it for less money, you probably won’t want to invest your time making that particular item. You also want to be mindful of your prices. You have to make a profit but then again, you don’t want your prices to be so high that no one can really afford them. Try to find your unique selling point (USP) and use it to sell your items. If it’s a unique product or it’s high quality then use that for your USP.
You can create your own website to sell your products or join a marketplace such as Etsy, eBay or even sell on the Facebook marketplace. Having your own website gives you an extra stamp of credibility, however, it’s not necessary.
Pay a visit to your local fabric store. Do you already buy fabric from them? If so, maybe you can get a great price on bulk supplies. See if anyone in your area is already selling clothing. If not, see if they might want to sell your wares. You can then set up an appointment to discuss this option if they are interested. This is a great way to build a relationship. You can not only buy from them, but they can also refer business your way.
If you don’t have a supplier yet, now is the time to find one. Understand that the lowest price does not mean value. You need to find supplies that are high-quality and that last, otherwise, they will only cause you to throw money away.
You should create a business plan that helps you to budget and can help guide you in the right direction. Set a budget and write your goals. When writing your goals, be specific. Don’t just write that you want to make a profit. Come up with a dollar amount and the ways that you are going to achieve those results. Remember, most businesses don’t start making a profit for a few years, so don’t feel that you’ve failed if you don’t make money the first year or two.
Once you have done your research and have created a plan, it’s time to take action. You will need to get your family and friends to help you promote your business at first. You will want to create brochures, flyers and posters. Get all your helpers to place them in the appropriate places around your town. There are many stores and outlet centers that have a community board for local businesses and services.
Getting on social media is another great way to create a buzz and to let people who you are. You could create a Facebook page for your business and then get family and friends to help promote you. This is a great way to get good reviews and to get other happy customers to endorse you. You could create an Instagram account to showcase photos of your creations. Pinterest is another great network for this type of product promotion.
You will need to be flexible on your business plan and understand that you will have to adjust along the way. As you grow your reputation, you will begin seeing more and more business. Be sure to get feedback from all of your customers, be it good or bad so that you can use it to create better products and services which will lead to more business. By implementing a well thought out business strategy, you can better ensure your success. Just be sure that the products you create are of the highest quality and that your customers are happy. The rest will take care of itself over time.
Check out the video below to get some quick and easy ideas on how to promote and market a sewing business or any other type of business for that matter.